We value the ocean — and the those who depend on it

Our supply chain prioritizes social responsibility and environmental stewardship at every step, ensuring that what nourishes you also protects the world’s most vital ecosystems.

At SJÓR, purity isn’t a promise — it’s a standard. Every decision we make reflects our deep respect for the ocean and our commitment to uncompromising quality. We value ethical sourcing.Our omega-3s come from fisheries that meet the world’s most respected sustainability standards — including Friend of the Sea (FOS), the Marine Stewardship Council (MSC), and Icelandic Responsible Fisheries (IRF). These certifications ensure that every fish is caught responsibly, with full traceability and respect for marine ecosystems.We value scientific integrity.We partner with a family-owned Icelandic fishery that is a proud member of GOED, adhering to the highest international benchmarks for EPA and DHA purity, potency, and safety.We value transparency and safety.Every batch of Ocean Pearls undergoes independent third-party testing through world-class labs such as Eurofins, verifying potency and confirming that our products are free from heavy metals, toxins, and environmental contaminants.

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Ritual Guide

When and how to take omega-3s, kept simple.

Ocean & Origin

Where we source in Iceland and why traceability matters.

Meet the Founders

Jennifer and Adalstienn

The Maison

Our Ethos

Crafted with the finest botanical extracts and ethically sourced ingredients, each product reflects a harmonious blend of tradition and innovation.

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Our Stores

Each of our brand stores offers a curated experience, showcasing the unique spirit and sustainability behind the products. Explore and find.

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Our brand is a tribute to nature's timeless allure and formulations that embody the essence of alpine purity and sophistication. Thoughtful and sustainable design extends to everything we produce.